Both sides of your Amazon business - the money side from Seller Central and the traffic side from Amazon Advertising - in one platform, synced automatically, reconciled to what Amazon actually pays you.
The platform opens on Today and works from a single approval queue. Dashboards, your AI assistant and the AI workforce all stage into it, and nothing reaches Amazon until you confirm.
What moved, what needs you, what your team did. The headline counts the areas off their normal range; the sales strip compares today, yesterday, this week and the month with their twins; your desk lists the decisions in order of urgency.
Platform signals (budget caps, listing issues, reorder points, complaint spikes) and staged proposals in one ranked queue. Each item carries the rows behind it, an impact estimate where one is computable, and the action: approve, reject, snooze, or open the tool.
Approved changes stay visible with their write receipts until the platform reads equal before-and-after windows and records a verdict. Helped, hurt, neutral or not readable, per change and per department.
Advertising, Catalog, Creative, Supply Chain, Finance, Customers & Health, Brand & Demand. Each shows the signals the platform measures, the moves waiting on you, what moved in two weeks, and the tools to run it yourself.
Cmd or Ctrl + K from any page jumps to any page or tool, with each department's sub pages listed under it. The consoles you already know stay one click away in the Workspace rail.
Every department page runs on platform signals first. Hire an AI seat and its reports and staged moves appear on that desk; skip it and the run-it-yourself path shows the same signals and the console to act on them.
Today, the page every account opens on.
Built from settlement data - the cash Amazon deposits - not estimates. Every fee appears exactly as Amazon posted it: same line, same amount, same date. Read the full methodology - including what we deliberately exclude and why.
Account, marketplace, product family, child ASIN, or single day. Sales, refunds, every Amazon fee type, ad spend by campaign type, COGS, and contribution margin - with period tiles, trends, and a full fee waterfall.
Import costs from any spreadsheet or tool - we auto-detect the format. Optional component breakouts (manufacturing, freight, duties, packaging), cost history by effective date, and computed breakeven ACoS per product.
Connect sellers in North America, Europe, Middle East & India, or the Far East - each marketplace in its own currency with its own product families. No fake FX conversions blending your numbers. P&L, sales, traffic, and full PPC management work in every region (North America is our most battle-tested).
Cash-basis refund tracking within hours of processing, refund fee credits, FBA reimbursements, and MCF / off-Amazon order visibility most tools miss entirely.
FBA and AWD stock levels on every product row, inbound shipments, inventory ledger, aged-stock and restock signals - so profit decisions respect what you can actually sell.
Drill into any settlement line by line. When a number looks off, trace it to the exact transaction Amazon recorded.
Per-ASIN unit and revenue forecasts built from your own history - stockout months repaired, seasonality blended with marketplace search demand, Prime-event lifts separated out. Toggle between a fully-stocked plan and a current-stock reality that shows exactly how many units are at risk if you don't reorder, then export the whole thing to Excel.
Sponsored Products, Sponsored Brands, and Sponsored Display - analyzed against true profit, not just ACoS.
Every campaign with trends, period comparisons, placement and match-type breakdowns, and filters that understand your product families.
Harvest converting terms into the right campaign type, negate the bleeders with singular/plural variant coverage, and never re-target something you already cover.
Reverse-ASIN keyword research on your products or competitors', Amazon Brand Analytics search terms, and Search Query Performance - with real volume data where Amazon provides it.
Amazon's own review-topic and returns insights per product and category - what customers praise, what they complain about, and how each theme trends. Watch competitor ASINs per product family and compare their complaint topics against yours, with real review snippets as evidence.
Rules for bids, budgets, placements, and negatives - including thresholds tied to each product's computed breakeven ACoS. Changes land in an approval inbox with full reasoning; nothing executes blind.
Hour-by-hour bid scheduling built on your conversion patterns, plus recurring task scheduling for the routine work.
Launch SP, SB, and SD structures in minutes with intelligent keyword grouping, bid waterfalls, and your catalog built in.
The PPC Cockpit - daily trends with ad-type, placement and match-type breakdowns.
Connect once - orders, settlements, inventory, brand analytics, and ads data sync on their own schedule, with history backfilling automatically. No refresh buttons.
Invite teammates to specific accounts with full or read-only roles. Read-only means read-only - everywhere, including the AI connection.
Every plan includes the MCP connector for Claude, ChatGPT, and other MCP-compatible assistants - same data, same guardrails as the app. Learn more →
The consoles - P&L, PPC Cockpit, Campaigns, Campaign Builder, Automation, KW Analysis, Time Machine - sit in the Workspace rail beside the desk and the business pages, with the same profile and brand pickers on every page.
Downloadable Claude skills turn expert workflows into repeatable playbooks: a full brand profit audit, an off-Amazon placement review, automated Sponsored Brand video production, and more - each one grounded in your real AMZ Vault data.
The Campaign Builder - structured launches with suggested bids; everything arrives staged for review.