Explainers and original research from the team that runs its own Amazon brands on this software. No listicles, no filler - if a post makes a claim, it shows the data or links the source.
Anthropic put Claude Dashboards into beta on paid plans on October 8. We tested it against the AMZ Vault MCP connection the next morning: one sentence, a working dashboard on Amazon data. What it does, who gets it, the sharing rule that matters, and ten dashboards worth asking for.
Amazon's Selling Partner plugin for Claude, read from its own source: the skills, the approval rules, the exclusions (no ads, no fees, no profit, one marketplace), how it pairs with the separate Ads MCP server, and the questions neither can answer alone.
AMZ Vault now opens on Today, Decisions and Outcomes: what moved, what needs a decision, and what each approved change did. One page per department behind it, every console one click away, and nothing reaches Amazon until you confirm.
Seller Assistant went agentic: free, native, and already in your Seller Central. Where it genuinely wins, the three walls it cannot see past, and an honest job-by-job split between Amazon's AI and your own.
Alexa for Shopping now fronts hundreds of millions of buyer conversations. How to interview it about your own product, score what your listing fails to answer, and turn its answers into PPC targets - plus two free Claude skills that run the whole audit.
Build-in-public: seven departments of AI employees that watch inventory, profit, ads and account health, warn each other, and stage changes for human approval - powered by the Claude plan you already pay for, not per-token API fees.
90 days of platform data: 30% of Sponsored Products spend sits in zero-order search terms, but a third of terms that look dead at 5 clicks convert later.
First-party, seller suites, hosted services and open source - the Amazon MCP server landscape compared honestly, with dated sources.
What Amazon's AI Agent Policy actually requires, how to tell if a PPC tool complies, and the questions to ask any AI that can touch your account.