Explainers and original research from the team that runs its own Amazon brands on this software. No listicles, no filler - if a post makes a claim, it shows the data or links the source.
Build-in-public: seven departments of AI employees that watch inventory, profit, ads and account health, warn each other, and stage changes for human approval - powered by the Claude plan you already pay for, not per-token API fees.
90 days of platform data: 30% of Sponsored Products spend sits in zero-order search terms, but a third of terms that look dead at 5 clicks convert later.
First-party, seller suites, hosted services and open source - the Amazon MCP server landscape compared honestly, with dated sources.
What Amazon's AI Agent Policy actually requires, how to tell if a PPC tool complies, and the questions to ask any AI that can touch your account.