Connect Amazon Seller Central and PPC to Claude or any MCP clientYour Amazon brand, on speaking terms with your AI

AMZ Vault ships with a native MCP connection - the open standard AI assistants use to work with real tools. Connect Claude (or any MCP-compatible assistant) and it can read your true profit, analyze your campaigns, and stage changes for your approval. Not a chatbot bolted on: the same data and guardrails as the app itself.

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Capabilities

104 tools, both directions

Your assistant gets read access to everything the app knows, and write access to nothing without you.

71 read-only · 27 staged writes · 6 for confirming changes and reaching support - counted live from the running server, and every Amazon-touching write is staged for your confirmation. See the full inventory.

Exactly one of those tools can change your Amazon account - and it won't run until you've been shown, in your own words, what you're approving.

Ask anything, answered from your data

True P&L and margins, campaign and search-term performance, keyword research, inventory, Brand Analytics, settlement detail - answered from your synced warehouse with freshness labels, not hallucinated.

Propose → you approve → it ships

Bids, budgets, negatives, harvests, campaign creation, listing updates, COGS entry: every change is staged as a reviewable diff. Nothing reaches Amazon until you confirm. Ever. How the gate is enforced →

An opinionated brain, not vibes

Every assistant session loads the AMZ Vault management framework - margin-first economics, product postures, inventory gates, evidence thresholds - so recommendations follow a coherent playbook instead of whatever the internet thinks about PPC this week.

Works where you work

Claude on web, desktop, and mobile - plus any MCP-compatible client. Ask from your phone, approve from anywhere.

Tenancy-hard security

Connections are token-scoped to your accounts, team members inherit their exact roles (read-only stays read-only), and rate limits protect your Amazon API budget.

Software and AI in lockstep

AI-staged changes appear in the same approval inbox as automation rules. What the AI negotiates and what the app shows never disagree - one warehouse, one change log.

The approval moment in Claude: a staged bid change waits, Claude asks permission to use Change: CONFIRM proposal from AMZ Vault, and after one click - Applied, 1 change, 0 failures

The moment that matters: the change is staged, Claude asks, you confirm - then it ships. Applied - 1 change, 0 failures.

In practice

Things you can just… ask

“How profitable was each of my products last month - after every fee and my real COGS?” Reads the settlement-accurate P&L per product family.

“Which search terms spent more than $20 in the last 30 days without a single order? Stage exact-match negatives for them.” Analyzes, proposes, and stages - you review the list and confirm once.

“What keywords is my top competitor ranking for that I'm not targeting?” Reverse-ASIN research with real Amazon volume data where available.

“What do my competitor's reviews complain about that mine don't? Watch their ASIN and compare.” Amazon's review-topic insights on any marketplace ASIN - watched competitors refresh weekly alongside your own catalog.

“How many units will we sell over the next 12 months - and what’s at risk if we don’t reorder?” Reads the nightly per-ASIN forecast: seasonality, inventory cover, and the gap between a fully-stocked plan and your current stock.

“Build me a Sponsored Products launch structure for my new ASIN with a $50/day budget.” Uses the campaign-creation playbook; campaigns arrive paused for your review.

“Anything I should worry about this week?” Sweeps performance, inventory cover, budgets, and data health in one pass.

Connected in minutes

Find AMZ Vault in Claude

We're in Claude's connector directory - open our listing and click Connect, or find AMZ Vault under Settings → Connectors in Claude.

Sign in

Claude opens your AMZ Vault sign-in right in the browser. Approve it and you're connected - no keys, no configuration, nothing to copy.

Start talking

Ask about profit, campaigns, keywords, inventory. Approve what you like. Your account, conversational.

Prefer manual setup, or using another MCP client? Our endpoint is https://www.amz-vault.com/mcp - add it as a custom connector for the same browser sign-in. Claude Code and other header-auth clients connect with a personal access token from Settings → AI Connector - step-by-step in the docs.

Straight answers

What is an Amazon seller MCP server?
MCP (Model Context Protocol) is the open standard AI assistants use to work with real tools. An Amazon seller MCP server exposes your seller data - profit, campaigns, keywords, inventory - as tools an assistant like Claude can call. AMZ Vault ships one natively: no middleware, no third-party bridge.

Does AMZ Vault let the AI change my campaigns automatically?
No. Every write the AI proposes is staged as a reviewable diff and executes only after you confirm it. Nothing reaches Amazon without a human approval - a stricter standard than Amazon's AI Agent Policy (March 2026) itself requires.

What data can Claude access through AMZ Vault?
Everything the app itself knows: settlement-accurate P&L down to the fee level, all PPC campaign types, search terms and keywords, inventory and shipments, brand analytics, and your own COGS. Reads are scoped to your account with the same tenancy rules as the app.

How is this different from Amazon's Ads MCP server?
Amazon's server covers advertising only. AMZ Vault's covers the whole business - advertising plus Seller Central financials, settlements, inventory and profitability - so the assistant can reason about profit, not just spend, and every write goes through the approval gate.

Does it support Sponsored Brands and Sponsored Display?
Yes. Reads and staged writes cover Sponsored Products, Sponsored Brands and Sponsored Display - including campaign creation and bid management, all behind the same approval flow.