Connect Selling Partner (SP-API)

The consent that unlocks P&L, orders, inventory, and business reports.

The Selling Partner connection authorizes AMZ Vault as an Amazon-approved app on your seller account. It powers the P&L, order history, settlements (your fee cash-truth), inventory, and business reports.

Steps

  1. Go to Settings and choose Connect Seller Account.
  2. You are taken to Seller Central's authorization page - sign in with a user that has admin or full permissions on the seller account.
  3. Confirm the authorization. Amazon returns you to AMZ Vault and the connection appears under Settings.
  4. Enable auto-sync on the connection (on by default) - the background sync engine takes it from there.

Notes

  • Both connections matter. Advertising alone shows PPC; Selling Partner alone shows profit. Together they produce true profitability - ad spend against real margins.
  • Regions: a European or Far East seller account connects the same way; AMZ Vault routes to the right regional endpoints automatically.
  • Data safety: credentials are encrypted at rest, and access can be revoked any time from Seller Central's app management page.
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