Campaign Builder

The Campaign Builder creates Sponsored Products and Sponsored Brands campaigns with structure: pick products (families keep variations together), choose targeting (keywords with match types, product targets, or auto), set bids and budget, and review the complete plan before anything is created.

Highlights:

• Keyword sourcing - pull suggestions from your own converting search terms and keyword research rather than typing blind.
• SB formats - product collection, store spotlight, and video, with the format-specific requirements enforced before submission (Amazon rejects are caught at build time, not after).
• Final review - every campaign, ad group, target, and bid in one screen before creation. Created objects appear on the Campaigns page after the next sync.