Campaigns - manage and compare

The Campaigns page is the working surface for advertising: every campaign across Sponsored Products, Brands, and Display with inline editing and comparison.

Working the page

• Edit inline: budgets, bids, and states change right in the table - no drilling into Amazon's console.
• Filters: advanced filters (metric thresholds like ACoS above a value), product filters, bidding strategy, match types, automation coverage. When filters narrow the table, the previous-period row recomputes for the same filtered set - the comparison always describes the cohort you are looking at.
• Period comparison: pick a range and a comparison range; the change row shows the deltas. Your selected range follows you across pages.
• Expand a campaign for placements, search terms, and per-target detail without leaving the page.

Tabs and views

Ad-type tabs (SP, SB, SD), a products view that rolls campaigns up to the ASINs they advertise, and saved views for filter sets you use repeatedly.