PPC Cockpit - the advertising snapshot
Spend, sales, and efficiency at a glance, split every useful way.
The Cockpit is the read-first advertising view: trend lines for spend, sales, and ACoS, with breakdowns by ad type, placement, match type, and day of week. Hover any metric name for a plain-English definition.
Use it to orient - which program is moving, where efficiency shifted, what day-of-week pattern deserves a dayparting look - then act on the Campaigns page or through Automation.
Attribution note: Sponsored Products metrics use 7-day attribution, Sponsored Brands and Display use 14-day, so the most recent days always firm up as attributions land.